Parachute’s White Linen Launch


I know I don’t often talk about decoration & bedding on my blog, but – just like most girls – I love these things too and I must admit I am a real stickler for linen!

Which is why I wanted to take advantage of Parachute’s white linen launch to tell you a tad more about this brand and its new collection.

A few words about the brand…

Parachute was imagined to offer premium quality bedding at an accessible price. All products are designed in L.A., made in Italy, and delivered to us wherever we are.

The main values of this brand are essential in the bedding world: QUALITY (« bedding made of the finest long-staple Egyptian cotton »), CRAFTSMANSHIP (« Parachute is manufactured in Tuscany by true artisans who have been weaving world class bedding for over 60 years »), and COMFORT.


Parachute’s White Linen Launch…

Launching with White was a natural first step for the Parachute team: it is indeed a classic combination that is quintessentially summery and largely inspired by the Venice Beach surroundings.

Parachute has also included Fog, a light grey colour, in the linen collection to complement the white.

Moreover, linen is light and breathable, which makes it the perfect fabric for summer. It is garment, dyed and washed, thus providing a softened look and feel, which only gets better with time.

This new line of linen layers beautiful with the existing collection, adding a subtle texture.

Practical information…

Linen will be available to purchase as Separates on You’ll then be able to select the linen bedding you want without the extra items you don’t. Easy breezy. 

The collection ranges from $ 50 to $ 249.

Furthermore, in an effort to give back, Parachute has partnered with Nothing but Nets, an organisation that shares Parachute’s interest in providing safe sleep to those on need. Therefore, for every Venice set sold (which will be available in White Linen), Parachute has committed to sending one life-saving bed net.

What more could you want?!


(© Photos by the Parachute’s team)


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